Blog
Expert advice on writing and publishing.
Book Market Trends in 2025: What Smart Authors Should Watch–and Leverage
We authors like to think of writing books as strictly an art, but publishing is a business. Whether you are self-publishing or seeking a book deal, if you want to make a splash, it’s prudent to be aware of what readers are buying (or leaving on the shelves.) If you're...
From Your Head to the Bookstores: What We Do, How We Work
Is Ghostwriting Halal?: The Ethics of Having Someone Write Your Book
Business owners and bloggers are in a constant arms race to optimize their blog posts and keywords to land on the coveted first page of Google search results. As I perused a website that tells you what search terms users are looking for, one of the suggested answers...
Become a Public Speaker by Writing a Book
In the interconnected realms of authorship and public speaking, synergy between writing and oration can significantly amplify your influence and reach. Whether you’re an aspiring speaker looking to leverage a book to kickstart your career or an author seeking to...
2024 Book Market Trends
Despite the rise of digital media as the go-to source of entertainment, the book publishing industry remains surprisingly strong and on pace to continue growing in 2024. Authors would be wise to keep an eye on market trends and consumer tastes. Romantic fantasy...
How to Market Your Audiobook
Marketing Your Audiobook: Pre-Launch Marketing: Cover Reveal: Tease your audiobook by revealing the cover on social media and your website. Sample Clips: Share short audio clips to pique interest. Pre-Orders: Set up pre-orders on platforms that allow it. Build Buzz:...
How to Create an Audiobook: Guide for Authors
The audiobook market is vast, and growing: a $1.8 billion dollar industry. About half of all Americans have listened to an audiobook at some point, according to Publishers Weekly...
Whether Writing for a Prince or a Pauper, a Ghostwriter’s Work Is the Same
A client recently brought to my attention a New Yorker piece by J.R. Moehringer, the ghostwriter of Prince Harry’s in which he shares his experience collaborating with the prince on his best-selling memoir, Spare. Though I say with confidence that the books we produce...
